News
Apple Pay – bringing proximity marketing ever closer
The iPhone 6 launch event in Cupertino, California on 9th September 2014 brought with it all manner of revelations, from a huge new smartphone to the unveiling of…
iBeacon- The future of the smartposter
iBeacon and NFC – a powerful combination Proximity marketing using technologies like QR codes and NFC smart tags is relatively well-established, but slow to mass…
Moving nearer to an NFC world
Moving nearer to an NFC world Near Field Communication (NFC) is a technology that makes it possible for NFC-enabled smartphones, tablets and other devices to…
Smart posters supporting the climb to a leaner, fitter workforce
Smart posters are fast becoming the solution of choice for organisations who want to engage with their audiences, but now, thanks to a positive initiative,…
No turning back – NFC enabled phones to exceed 500 million by 2014
In recent times we have seen the emergence of some ‘niche’ payment and data transfer platforms or apps for smartphones but it’s widely recognised that…
No NFC chip in iPhone 5 – an opportunity for Apple’s competitors?
Apple plays ‘wait and see game’ on NFC technology iPhone 5 launched but without NFC chip As a company that’s totally committed to NFC technology…
NFC smart posters connect banks with young adults
Canada’s Scotiabank is one of the pioneers using NFC technology to create relationships with young technologically savvy consumers. This group of socially active and highly…
Smart posters help charity bring message to life
Interactive smart posters are helping British charity “Missing People” place potential donors at the heart of the matter. A new poster campaign, launched in June…
Smart Posters: New ways to engage with customers using NFC
‘Smart posters’ are set to make a major impact as market penetration of near field communications (NFC) enabled smart phones inevitably increases. NFC enables handsets…
NFC Smart Stickers
Last week the Smart Poster team revealed a brand new range of Smart Stickers featuring NFC technology. The new product was rolled out at the Retail Business Technology…