A new world of enhanced customer engagement – and it’s here now
Campaign managers, store owners and brand custodians can already embed the technology into a variety of media and marketing collateral such as advertisements, signs, business cards, stickers and smartposters.
NFC chips embedded in signs and posters can be pre-programmed with a range of data or information that will transfer instantly to an NFC enabled smartphone. So when, for example, the user “taps” the NFC tag (embedded chip) on the smartposter it will automatically download information or content to the smartphone. This could open a browser or video; transfer a coupon, a list of stores, directions to nearest store, special offer or whatever promotion a campaign manager chooses to deploy.
And as a phone can read an NFC tag through glass or acrylic any business can stay ‘open’ 24-7 allowing consumers to download product information, a restaurant menu, voucher relating to a shop window display, call a cab, retrieve details of a property and so on – any time of the day or night.
Smartphone users who “tap” and download marketing messages from an energy efficient NFC sign, poster or sticker are also providing campaign managers with key data that shows the date, time and location of the request, enabling marketing departments to tailor future instant information transfer campaigns around this invaluable data. The potential for improved ROI is therefore significantly enhanced and the reward from personalised, non-invasive proximity marketing strategies can far outstrip traditional marketing activities.