Partnering with Proxama
Our strategic service provider for the Enlighten Me Campaign Management and Data (CMD) solution is Proxama, the leading provider of near field communications (NFC) mobile wallet and mobile marketing technology.
Proxama’s TapPoint™ platform is an online campaign and voucher management system which enables brands, retailers and agencies to create NFC marketing campaigns.
What NFC marketing campaigns can I create?
NFC marketing campaigns come in all shapes and sizes. TapPoint™ provides a way of creating the content for these campaigns and monitoring the results.
TapPoint™ is used to deliver:
• Voucher collection and redemption
• Loyalty cards
• Video and audio downloads
• Product information (recipes, meal deals, price comparisons)
• Competitions and rewards
• App downloads
• Service information (timetables, showtimes)
TapPoint™ powered the first out-of-home NFC consumer marketing campaigns in both the UK and US, the largest NFC campaign in the UK for EAT. and Orange and the award-winning NFC voucher campaign for VOX cinemas and Nokia.
TapPoint™ provides simple wizard-based tools which allow users to quickly create and deploy NFC URL-based campaigns. For those who wish to create something more advanced, functionality is available to create more complex campaigns.
• Built-in NFC voucher and loyalty platform
• Consistent experience across mobile devices
• Location assignment to tags, providing detailed analytics
• Campaign reporting developed in collaboration with leading media agencies
• Integration with 3rd party CMS and reporting engines
Proxama’s TapPoint™ reporting functionality provides valuable insight and analytics into the success of NFC voucher, loyalty and URL marketing campaigns. A rich set of standard reports are available online and if further details are needed, raw data and analytics can be exported into Excel.
Standard reports available online include:
• Campaign summary
• Total taps
• Total taps by geolocation
• Total unique consumers by campaign
• Campaign interactions by hour
• Handset manufacturer, model and platform
Reporting capabilities are not limited to standard report, TapPoint™ can generate custom reports that prove your return on investment.