Proximity Marketing using NFC tagged smart posters
non-intrusive marketing messages delivered to an audience that counts
Proximity marketing is designed to deliver instant marketing messages to audiences when and where they want to receive them and without the overwhelming barrage of text and email marketing messages that cause today’s consumers so much frustration.
Near Field Communication (NFC) technology has led to a dramatic rise in the demand for proximity marketing strategies that draw on a ‘pull’ as opposed to ‘push’ delivery of sales and marketing announcements. As the distinctive NFC logo becomes as instantly recognisable as the QR Code (Quick Response Code) matrix barcode on an interior or exterior NFC smart poster, smartphone owners are choosing to interact with organisations with a single swipe of their mobile device when it’s convenient and desirable to do so.
Innovations in smartphone technology mean that all makes and models will soon carry an NFC chip and, with it, the capability for savvy smartphone owners to communicate and connect with the forward thinking advertisers who target them with unobtrusive messaging that appeals and inspires.
The process is incredibly simple; users of NFC-enabled smartphones that recognise NFC tags in NFC smart posters simply need to hold their mobile phone close to an NFC tag or touchpoint, identified by the NFC logo, and the information displayed is downloaded directly to the smartphone and can be viewed on screen instantly.
Proximity marketing - a world of opportunity, revealing insights and increased ROI
For advertisers, the adoption of an effective proximity marketing strategy opens up a world of opportunity and revealing insights into the demographic, location and behaviour of this next-generation, NFC-enabled consumer.
Smartphone users who swipe and download marketing messages from an energy efficient NFC smart poster are providing advertisers with invaluable data that shows the date, time and location of the request, enabling marketing departments to tailor future instant information transfer campaigns around this demographic. The potential, therefore for a more lucrative return on investment (ROI) is also significantly increased, ensuring the rewards from personalised, non-invasive proximity marketing strategies can far outweigh those achieved via traditional marketing activities.
A truly successful proximity marketing strategy will be designed by advertisers and marketing departments to make the lives of today’s smartphone user more convenient, rewarding and inspired with contactless messaging that demands interaction. NFC smart posters offer ingenious opportunities for brands and retailers to drive sales and collaboration with their target audience and, with it, loyalty, increased footfall and a more profitable marketing message delivery than has ever been possible.